Philips TV launched AI functionality in early 2020, in the first stage to provide improved image quality performance for its new OLED TVs; it is not an easy task, given that the existing OLED TVs had already won 80 “Best-TV” awards in the European media in 2019.
The improved AI Philips TV functionality will be introduced for the first time on the new premium model – OLED + 935 – it is based on the already exceptional P5 performance of existing OLED TVs, complemented by the addition of additional power provided by a new dedicated AI chip.
OLED + 935 is the first TV to have a new unique anti-burn-in system designed to protect OLED screens.
The unique anti-burn-in solution uses advanced logo detection technology and monitors a grid of 32,400 areas to accurately detect static content and gradually reduces the intensity of local lighting, avoiding pixel burn – without compromising image quality.
The fourth-generation P5 processor can accurately analyze and record Maximum Content Light Level (MAX CLL) in HDR10 metadata from 1000 nits to 4000 nits.
Philips TV also included two new modes – Pure Cinema mode and a new version of Movie mode
The new Movie mode adjusts the clarity of the image with a “de-judder” effect, working in combination with the “de-blur”, to counteract any OLED-specific display errors, but also for moviegoers and sports fans, for eliminate visual artifacts or “soap opera” effects. This setting is ideal for moviegoers and sports lovers.