Six months ago, there was information that Hisense plans to leave the OLED TV market segment and focus only on QLED Dual Cell technology. But at CES 2021, Hisense announced the A9G series of 4K 55A9G (55-inch, 140cm) and 65A9G (65-inch, 165cm) TVs.
In 2020, the brand was somewhat dissatisfied with OLED technology due to insufficient peak brightness and this justified its potential withdrawal from the OLED TV market. But in 2021, the situation has changed and all new items will benefit from the new panels produced by LG Display. In particular, the peak brightness is approaching 1000 nits, which is already a very good indicator for OLEDs. Similar panels are used by LG’s 2021 OLED TVs and some of Sony’s new products.
Detailed specifications were not announced at CES 2021, but Hisense Pure Metal’s neat ultra-thin design with a long stand is known. The prop includes a built-in 2.1.2 soundbar capable of delivering 120W total power and Dolby Atmos object-based audio compatibility. Hisense A9G series TVs will feature at least one HDMI 2.1 port and therefore support 4K Ultra HD up to 120fps and VRR and ALLM features (essential for gaming PCs and PS5 and Xbox Series X consoles). TVs are friendly with dynamic formats HDR Dolby Vision / HDR10 +, equipped with Filmmaker Mode. There is an ambient light sensor and support for Dolby Vision IQ technology. Also, new items will be able to boast of IMAX Enhanced certification.
It is assumed that the TVs will be fully presented in the spring of 2021. Estimated European prices: € 1,990 for the Hisense 55A9G and € 2,990 for the Hisense 65A9G.